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Re-Branding Efforts in Porter County Indiana

November 18, 2010 by · 1 Comment 

"Front Porch to the Dunes"

Re-Branding Efforts in Porter Indiana

Over the past 18 months the Porter County Convention, Recreation, and Visitor Commission has been working with the individual towns within Porter County to brand themselves in order to attract the more than 3 million visitors to the Indiana Dunes.

Promoting the historic areas and variety of restaurants, shopping, and recreational activities throughout Porter County, they are hoping to keep tourists in the area for more than a one day trip.

Anyone who has been through the Duneland area knows there are plenty of hidden attractions to be seen. Minutes away from the Indiana Dunes you will find parks, shopping, restaurants as well as hiking trails and a bicycle trail. Not only are there a number of things to do, there are plenty of historic sites and houses throughout Porter and Chesterton Indiana to be seen.

The town of Porter, Indiana recently announced that the Town Council voted in their new branding image as being “Front Porch to the Dunes.” To introduce the branding, Duneland Chamber of Commerce Executive Director Heather Ennis added an Adirondack chair in front of the Porter Town Hall.

With this being advertised on the Internet, in pamphlets at Visitors Centers and the Indiana Dunes, tourists may head into the Town of Porter to see what it has to offer. They can drive by the historic downtown area right into Hawthorne Park to enjoy the scenery and grab a bite to eat.

Each town within Porter County will be creating their own branding so that the Porter County Convention, Recreation, and Visitor Commission can market each individually as well as a group to attract even more tourists to our already popular area!

Contact me if you want to learn more about any of the many communities Porter County Indiana has to offer.

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Jim Sims

Jim Sims is a licensed Realtor with McColly Real Estate. With a Bachelor Degree in Marketing and Management Information Systems from Purdue University Calumet, he loves to leverage the best of today's technology to achieve his clients real estate goals. While Jim facilitates real estate needs throughout Northwest Indiana, he specializes in the Northern Porter County communities of Burns Harbor, Chesterton, Portage and Porter Indiana. Learn more about Jim and visit

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One Response to “Re-Branding Efforts in Porter County Indiana”
  1. “Front Porch to the Dunes” is so appropos for the small community that actually has a beach in it’s name. It is great to see that local communities throughout Porter County Indiana finally understand the real value of our natural resources and that now is the best time to leverage for future economic growth. I will be interested to see what other rebranding strategies will be thrown into the fray as time progresses. Keep us updated Jim.

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